Turn Your Kids Into Givers This Holiday Season
It’s the most wonderful time of the year! Heartwarming television specials depict families gathered together to share traditions and make memories – in a perfect world.
Meanwhile, back in reality, the holidays often find moms and dads tired and in debt. Kids, under the spell of advertisers, transform into little (or not-so-little) surly beasts who want everything they see.
We live in an age of ultra-information. Kids are showered in a media downpour of videos, songs, television, computer programs, movies and magazines. Images, sounds, ideas and sensations come rushing in at the click of a mouse or the tap of a keypad. With all these messages, kids can’t avoid being affected.
Shopping for an Identity
"Who am I?"
"How will I get people to like me?”
“How can I fit in?”
Everyone wants to know the answers to these questions. Teenagers are especially curious. But more and more, they are being persuaded by the media that the answers lie in a shopping mall, on TV or in magazines. Many teenagers depend on popular culture for clues about life.
Marketing to Your Toddler
If today's marketers and advertisers have their way, your toddler will someday dictate what toys fill the game room, what food is served at the breakfast table, which designer labels hang in the closet and what entertainment flashes across your plasma-screen TV.
Sophisticated marketing messages that celebrate consumption and consumerism are streaming into children's lives every day. And they've been spectacularly successful.